Confidence Measures


spending confidence trends

Confidence reverts to improving trend toward holiday

Spending confidence rebounded across key generations in October—reverting to an improving outlook heading toward the December holidays—as hurricane and other weather effects subsided. Millennials and Gen X led the confidence pickup, which are the two groups most likely to drive discretionary…


spending confidence trends

Confidence yields ominous sign for spending outlook

An ominous sign for the consumer outlook emerged in September as confidence to spend over the next 90 days sagged across generations from Millennials to Boomers. The across-the-board letup runs counter to the recent trend. Since the November elections, at least…


spending confidence trends

Spending outlook kept positive by Gen X

The spending outlook through the back-to-school and holiday seasons is looking more positive as Gen X shoppers sustained a pickup in spending confidence for a second month in a row. The improving spending sentiment among Gen X is key because they…


spending confidence trends

Spending outlook brightens with Millennials and Gen X

The outlook for consumer spending in the coming months has brightened with a pickup in spending confidence led by Millennial and Gen X shoppers. The confidence pickup among Millennials in July is particularly notable because their year-long weakness had been offsetting…


spending confidence trends

Spending outlook kept weak by Millennials and Gen X

Signs of improvement in consumer spending will be short lived if the latest measures of spending confidence tell us something about the outlook. Confidence to spend over the next 90 days was flat in June among Millennials and Gen X households….


spending confidence trends

Steady Gen X confidence is only certain impact on spending

What is the best way to understand the impact of confidence on spending? Of late, the only thing that’s clear is that the relationship is far from direct. In May, the post-election runup in consumers’ spending confidence—which has been led by…