Confidence Measures


spending confidence trends

Millennial spending confidence offers support for outlook

Spending confidence among Millennials remains on a strong upward trend—leading consumers’ overall confidence to spend higher in June. Clothing, health and beauty are benefitting most among categories from the confidence trends. Homegoods also show mixed signs of opportunity among generations. The…



spending confidence trends

Millennials lead Spending Confidence lower in April

Millennials pulled down consumers’ confidence to spend in April—with the food and clothing categories taking the brunt of weaker spending confidence. The latest results tend to confirm that a brief Spring burst of confidence in the wake of tax cuts is…


spending confidence trends

Gen X and homegoods are key to jump in confidence

Consumers’ spending confidence jumped in March—lifted mostly by Gen X consumers with a college degree, and strong plans to spend in homegoods categories. Whether the confidence pickup actually revives the recent spending trend (see more here) will depend, however, on the…


spending confidence trends

Homegoods will buck letup in confidence to spend

Overall consumer confidence to spend continues to move sideways, but the homegoods category will be the exception benefiting from improved spending plans from Millennials to Boomers. That’s the takeaway from the latest spending confidence data through February. The data otherwise support…