Confidence Measures

spending confidence trends

Confidence affirms tepid spending outlook—except for Millennials

The outlook for consumer spending remains tepid as confidence to spend over the next 90 days again moved sideways in May—with Millennials showing the only notable sign of improvement. As a result, retail spending should keep to the slower pace that has emerged in recent months (more on retail spending here). The Millennial bounceback from […]

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spending confidence trends

Millennials lead Spending Confidence lower in April

Millennials pulled down consumers’ confidence to spend in April—with the food and clothing categories taking the brunt of weaker spending confidence. The latest results tend to confirm that a brief Spring burst of confidence in the wake of tax cuts is being deflated by economic jitters fed by talk of trade wars, rising fuel prices, […]

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spending confidence trends

Gen X and homegoods are key to jump in confidence

Consumers’ spending confidence jumped in March—lifted mostly by Gen X consumers with a college degree, and strong plans to spend in homegoods categories. Whether the confidence pickup actually revives the recent spending trend (see more here) will depend, however, on the latest economic events affecting business investment, jobs, and ultimately household paychecks. The belated impact […]

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spending confidence trends

Homegoods will buck letup in confidence to spend

Overall consumer confidence to spend continues to move sideways, but the homegoods category will be the exception benefiting from improved spending plans from Millennials to Boomers. That’s the takeaway from the latest spending confidence data through February. The data otherwise support…



spending confidence trends

Spending confidence sagged amid tax reform debate

Spending confidence sagged in December amid uncertainty about tax reform effects—especially among Gen X and Boomer households, who make up the bulk of affected tax payers. Millennials were the encouraging exception. Their confidence to spend over the next 90 days continued…