Confidence Measures


spending confidence trends

Homegoods will buck letup in confidence to spend

Overall consumer confidence to spend continues to move sideways, but the homegoods category will be the exception benefiting from improved spending plans from Millennials to Boomers. That’s the takeaway from the latest spending confidence data through February. The data otherwise support…


spending confidence trends

Confidence suggests post-holiday return to less robust spending

Gen X consumers and the clothing category were the weakest links as a second straight monthly decline in spending confidence suggests a post-holiday return to less robust spending. See more about holiday results here. Millennials also showed weakness in their confidence…


spending confidence trends

Spending confidence sagged amid tax reform debate

Spending confidence sagged in December amid uncertainty about tax reform effects—especially among Gen X and Boomer households, who make up the bulk of affected tax payers. Millennials were the encouraging exception. Their confidence to spend over the next 90 days continued…


spending confidence trends

Spending confidence rising in time for the holidays

Spending confidence heading to the holidays is on the rise as Millennials and Gen X continue to turn around their spending plans. The gains in confidence to spend over the next 90 days bode well for a better holiday as expected…


spending confidence trends

Confidence reverts to improving trend toward holiday

Spending confidence rebounded across key generations in October—reverting to an improving outlook heading toward the December holidays—as hurricane and other weather effects subsided. Millennials and Gen X led the confidence pickup, which are the two groups most likely to drive discretionary…


spending confidence trends

Confidence yields ominous sign for spending outlook

An ominous sign for the consumer outlook emerged in September as confidence to spend over the next 90 days sagged across generations from Millennials to Boomers. The across-the-board letup runs counter to the recent trend. Since the November elections, at least…