Confidence Measures


spending confidence trends

Spending outlook kept positive by Gen X

The spending outlook through the back-to-school and holiday seasons is looking more positive as Gen X shoppers sustained a pickup in spending confidence for a second month in a row. The improving spending sentiment among Gen X is key because they…


spending confidence trends

Spending outlook brightens with Millennials and Gen X

The outlook for consumer spending in the coming months has brightened with a pickup in spending confidence led by Millennial and Gen X shoppers. The confidence pickup among Millennials in July is particularly notable because their year-long weakness had been offsetting…


spending confidence trends

Spending outlook kept weak by Millennials and Gen X

Signs of improvement in consumer spending will be short lived if the latest measures of spending confidence tell us something about the outlook. Confidence to spend over the next 90 days was flat in June among Millennials and Gen X households….


spending confidence trends

Steady Gen X confidence is only certain impact on spending

What is the best way to understand the impact of confidence on spending? Of late, the only thing that’s clear is that the relationship is far from direct. In May, the post-election runup in consumers’ spending confidence—which has been led by…


spending confidence trends

Boomers surpass Millennials in confidence

Spending confidence among Boomers surpassed Millennials in April, defying a longstanding pattern of behavior in which younger people are always more optimistic than older people. A clear benefit to store-based retailers—which had previously benefited from Boomers’ spending—remains elusive. Although topline retail…


spending confidence trends

Surging Confidence Revives Boomers’ Prospects

Surging spending confidence among Boomers makes them a renewed target—albeit a challenging one—for marketers in the short term as spending plans bottom out among Millennials and plateau among Gen X shoppers. That’s the takeaway from data through March from the Spending…