Sample Category Insights Page

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Election-related worries may be why consumers’ confidence to spend declined in September.

• The decline comes on the heels of a rise in consumers that say they “worry more about political and national security issues,”.

• The spike in political worries coincides with a slowdown in retail sales and slippage in spending confidence.

• Overall, spending confidence declined in September to the most noticeable extent since May.

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The Spending Confidence Index™ is a better measure because it is not hampered by the volatility found in traditional confidence measures. The new Index:

• Is especially relevant to business analysts and investors in the retail and consumer goods space.

• Leverages questions about consumer spending plans in 19 specific product categories from the monthly survey by Prosper Insights & Analytics™.

• Avoids ambiguous questions about “business conditions” as recommended by the latest research.

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Click below for survey questions, charts, and data:
Category-XAmazonEffectOnlineShoppingShoppingOverallHolidays-Other
Store, online, mobile: HOW and HOW OFTEN do consumers shop for CATEGORY-X?
Click on a question below to display it in the graphic to the right

In the past 30 days, how have you shopped for the following products:
(Check all that apply: Physical store, online site, mobile site, have not shopped)
CATEGORY-X1
CATEGORY-X2

How often do you buy the following products: CATEGORY-X?
(Once a week, Twice a month, Once a month, Every other month, Other, Never))

WHAT stores do they shop for Category-X?
Click on a question below to display it in the graphic to the right

What website do you shop at most often for CATEGORY-X?
(Write in specific website)

At which stores have you shopped in the last 90 days for the following categories:
(Check all that apply)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

At which store do you shop most often for the following categories:
(Write in)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

At which store (by retail format) do you shop most often for the following categories:
(Grouping of write-in choice by store format)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

WHY? The reasons consumers shop particular stores or brands
Click on a question below to display it in the graphic to the right

What are the reasons why you buy the following categories at the location you shop:
(Check all that apply: Price, Selection, Location, Quality, Service, Advertising, Fashion ideas, Newest styles… etc.)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

WHICH media and research affect CATEGORY-X purchases?
Click on a question below to display it in the graphic to the right

Which of the following media influences your CATEGORY-X purchases?
(Direct mail, Email advertising, Coupons… Internet advertising… Instore promotion… Social media… etc.)

Which of these ways do you research (CATEGORY-X) before purchasing?
(Check all that apply: In the store, Mobile device, Online on laptop/desktop, Ads, Have not researched)

How often do you search online for the following: CATEGORY-X
(Regularly means routinely, as a set pattern; Occasionally means no set pattern, as mood suits.)

HOW Long, HOW Likely to recommend the store?
Click on a question below to display it in the graphic to the right

How likely would recommend this store to a friend or colleague for the following categories:
(Not at All Likely… to Extremely Likely)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

Approximately how many years have you shopped most often at this store for:
(Number of years: 1, 2, 3… 25 or more years)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

HOW MUCH do they spend?
Click on a question below to display it in the graphic to the right

Approximately what percentage of your total purchases do you make ONLINE for the following categories:
(Percent Range)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

In an average month, how much do you spend (average) on products in the following categories:
(Calculated from range of dollar amount)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

In an average month, how much do you spend (range) on products in the following categories:
(Range of dollar amount)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

WHY NOT? Spending confidence and disruptors
Click on a question below to display it in the graphic to the right

Over the next 90 days, do you plan on spending more, the same or less than you would normally spend at this time of the year on the following items:
(Choose: More, Same, Less)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

WHERE do Amazon Prime members vs. nonmembers shop the category?
Click on a question below to display it in the graphic to the right

At which stores have you shopped in the last 90 days for the following categories:
(Check all that apply)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

At which store do you shop most often for the following categories:
(Write in)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

At which store by retail format do you shop most often for the following categories:
(Grouping of write-in choice by store format)
CATEGORY-X1
CATEGORY-X2
CATEGORY-X3

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