The data source leveraged for the report insights is the monthly survey of more than 5,000 consumers conducted by Prosper Insights and Analytics™, which is available via MacroSavvy™ through an innovative collaboration (see the press release).
Prosper provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter™ platform powered by Prosper Technologies.
By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition.
For more about Prosper’s data platform, go to the firm’s homepage.
If you have questions or would like to be invoiced for a purchase, please contact Info@macrosavvy.com.