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This report and data:

  • Provide all the detail on the summary article posted here: Shopper Trends: Impact On The Online “Tipping Point” By Category;
  • Drill down on the following categories: Apparel & Accessories, Shoes, Groceries, Health & Beauty, Prescription Drugs, Electronics, Home Décor, Home Improvement, Sporting Goods, Toys;
  • Surface key differences by category in terms of shopping behaviors—by younger and older shoppers—related to pre-purchase research, shopping services, mobile devices, media influences, and other factors.

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The data source leveraged for the report insights is the monthly survey of more than 5,000 consumers conducted by Prosper Insights and Analytics™, which is available via MacroSavvy™ through an innovative collaboration (see the press release).

Prosper provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter™ platform powered by Prosper Technologies.

By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition.

For more about Prosper’s data platform, go to the firm’s homepage.

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