IN THE NEWS: Richmond Times-Dispatch

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“There has been shakeout concentrated in certain categories and channels such as apparel, sporting goods, and consumer electronics,” said Frank Badillo, director of research for MacroSavvy, a Henrico County-based marketing and research firm.

“Much of the retail shakeout is a widening Amazon effect across categories, but I also believe that the shakeout reflects a generational effect that has been growing in the past year,” Badillo said.

Millennials are key consumers in many of the discretionary categories that are most affected by the ongoing shakeout, Badillo said. And they aren’t spending as much as previous generations did.

“So retailers are being squeezed by demand that has softened among a key shopper segment in addition to shifting to Amazon and elsewhere online,” Badillo said.

This is an excerpt from the Richmond Times-Dispatch. The full article is found here.
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March 26, 2017: Frank Badillo, director of research for MacroSavvy™, said that besides upscale malls in larger urban markets, the future remains bleak for most malls, especially suburban shopping centers aimed at the middle-market.

“These malls were being pushed into decline in the pre-online shopping days by the growth of discounters such as Walmart and the growth of off-mall/off-price specialty stores,” Badillo said.

“And now that decline is being accelerated by the growth of online shopping, which is taking market share first and foremost from the big-box retailers in and outside the mall and from the mid-market specialty retailers that remained in the mall,” Badillo said..

This is an excerpt from the Richmond Times-Dispatch. The full article is found here.
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March 2, 2017: Hhgregg faced similar competitive forces — including online retailers that have taken a big chunk of the consumer electronics market, said Frank Badillo, director of research for the Henrico County-based market research firm MacroSavvy LLC.

“It’s just a tough category to be in,” Badillo said about the consumer electronics retail industry. “It’s the category that has been hardest hit by the growth online. The overall category is growing, but store-based growth is not growing. It’s basically been flat or negative in recent years,” Badillo said.

This is an excerpt from the Richmond Times-Dispatch. The full article is found here.
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November 20, 2016: “Retailers … need to be accessible to the shopper from early to late in all of the various ways that shoppers are going to be looking for deals,” said Frank Badillo, director of research for Henrico-based market research firm MacroSavvy LLC. “We are seeing this multidimensional holiday shopping trip that goes on and on and is not the one-dimensional thing that it was in the past.”

This is an excerpt from the Richmond Times-Dispatch. The full article is found here.
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November 4, 2016: “It makes a tough operating environment even tougher,” said Frank Badillo, director of research for MacroSavvy, a market research and consulting company based in Henrico County.

“Ultimately, in the long term there will be additional thinning out, additional shake out in the lower end of the grocery store market where these price effects weigh heaviest,” Badillo said.

This is an excerpt from the Richmond Times-Dispatch. The full article is found here.
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April 14, 2016: Big retailers such as Kmart have suffered as consumers do more of their shopping online, said Frank Badillo, director of research for MacroSavvy, a market research and consulting company based in Henrico County.

“Kmart/Sears is also suffering from lack of direction. They have probably taken it on the chin harder than the other big boxes. They have really failed to adapt and find a new way forward, and as a result, they are just slowly getting smaller and smaller,” Badillo said.

This is an excerpt from the Richmond Times-Dispatch. The full article is found here.
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Feb. 8, 2016: The services found at Kroger and the other chains are examples of ways supermarkets are trying to find a model that customers like as well as finding ways to compete against Amazon as it expands its grocery offerings, said Frank Badillo, director of research for MacroSavvy, a market research and consulting company based in Henrico County.

“I suspect that more grocery chains will test their own as a response to and anticipation of Amazon,” Badillo said. “Kroger is trying to get out in front of it and be ready to respond.”

This is an excerpt from the Richmond Times-Dispatch. The full article is found here.
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Jan. 27, 2016: Frank Badillo… said the brick-and-mortar portion of Circuit City’s strategy will be the toughest to make profitable.

“They’re taking the right approach,” he said, “creating a different store experience that will keep people coming back, get them into the stores. But other smart retailers are doing the same thing, and Circuit City will be elbowing into a market space that is very competitive.”

This is an excerpt from the Richmond Times-Dispatch. The full article is found here.